no. 50: extremely specific gift guides, vol. 2

it's that time of year, y'all.

I’ve said it before and I’ll say it again: I love the art of the extremely specific gift. Where I feel a lot of gift guides fall short is that there are endless use cases within a specific realm of gifts: a generic catch all that tends to result in the lowest common denominator.

At best, overly generic gift recommendations drive overconsumption and clutt…